Simple Soda Rebrand

For this creative rebrand, I decided to redo the packaging for Simple Soda's Just Lime flavour by creating a design for a canned alternative. In this process, I wanted to make the design fairly minimal to stick to the simple soda theme, but wanted to make some elements such as the colours and the main image pop and deliver the message. Since the flavour was lime, I wanted the can to exude lime, with a simple lime graphic and lime coloured gradient in the background. I wanted the can to look attractive and intuitive as to what you were getting when you grabbed it off the shelf.